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Illustrative scenario 01
Illustrative example: a modelled scenario, not a client engagement

How a 3-partner general practice could go from invisible on Google to the firm its county town finds first.

A 3-partner general practice in a county town · Modelled scenario, conservative inputs

2.2
modelled new clients per month at target ranking
≈26
modelled new clients in year one
€51,840
modelled year-one revenue added

Modelled outputs of the assumptions below, not measured results.

The scenario

The scenario: a genuinely good three-partner general practice in a county town. Strong retention, solid referral base, but new-client enquiries thinning as referrals slow down. Search for accountants in the town and the practice is nowhere on page one: no local-pack listing, a dated brochure site, a handful of reviews.

The modelling question is simple: if roughly 300 people a month search for an accountant in that town, what is it worth to move from invisible to the top three of the local pack? Below are the conservative inputs the model runs on, then what the system would run to get there.

The assumptions this model runs on
InputValueWhy this number
Monthly local searches for an accountant in the town300typical county-town volume; check yours with any keyword tool
Share of searches captured at a top-3 local-pack position12%conservative; the calculator defaults to 20%
Searchers who become clients (close rate)6%calculator default
Average annual value per client€2,000modest for a general practice with payroll and compliance work
Average client lifetime5 yearscalculator default

What the system runs in months 1-6

This is what the Practice Growth System runs in months 1-6 for a practice starting from invisible. Same playbook every time; the inputs above decide what it is worth.

Months 1-2: rebuild the site to convert local searches into booked calls
Month 1: claim and fully optimise the Google Business Profile for the town's accountancy searches
Month 1: run the Week-One Review Blitz to the practice's existing happy clients
Months 1-6: weekly Google Business Profile posts plus a monthly local content cadence
From day one: chat and instant enquiry follow-up so nothing slips at night or in tax season
Every month: a plain-English Growth Report tracking rankings, calls and enquiries

The model only needs a little over two new clients a month to produce these numbers. That is the point of conservative inputs: the maths should work without heroics.

Modelling note

The modelled results

Run the assumptions through the calculator formula and the modelled outcome is roughly 2.2 new clients a month once the practice holds a top-3 local-pack position: about 26 new clients and €51,840 in added revenue in year one, and €259,200 of modelled lifetime value at a 5-year average client lifetime.

None of this is a promise of ranking positions or timing. It is the arithmetic of visibility: at 300 monthly searches, even a 12% share compounds into a serious number, because accountancy clients stay for years.

How each figure is derived
Modelled outputFormula (Value Calculator)Result
Modelled new clients per month300 searches x 12% share x 6% close2.16
Modelled new clients in year one2.16 x 12 months25.9 (≈26)
Modelled year-one revenue added25.9 clients x €2,000€51,840
Modelled lifetime value added€51,840 x 5-year lifetime€259,200

Prefer your own inputs? Run the same maths in the Value Calculator →

All figures on this page are modelled, not measured. They are produced by the same formula as our Value Calculator (monthly searches x share captured x close rate x client value x client lifetime) using the conservative assumptions listed in the table above. This scenario does not describe a real client engagement, and no outcome is guaranteed: your searches, market and numbers will differ. On a free call we swap these inputs for your real ones.

Want to run this model on your numbers?

Book a free 15-minute Visibility Call and we'll swap these assumptions for your town's real search volumes.

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