Marketing a regulated practice, done properly.
You’re held to a higher standard than most businesses. So is your marketing. Here’s exactly how we keep your reviews, content and data on the right side of the rules, and where our responsibilities end and yours begin.
Last updated: July 2026 · This page is guidance, not legal advice.
Reviews: asked for, never gated
We generate reviews by asking every client at the right moment, after good work is done, and making it easy to leave one. We never filter, gate, or suppress negative feedback, and we never incentivise reviews. That keeps you compliant with Google’s review policies and the UK CMA’s guidance on fake and hidden reviews.
Every review request goes to real clients about real work. You always see what’s being sent.
Content & financial promotion
Content we write for you is built to be clear, fair and not misleading. We avoid guaranteed-return language, unqualified superlatives, and claims that can’t be substantiated. Where your firm is regulated, we include the regulatory footers and disclosures your authorisation requires.
You remain responsible for any financial promotion published under your firm’s name and for meeting the standards of your regulator (for example the Central Bank of Ireland or the FCA). We build with those standards in mind; final sign-off is always yours.
Nothing publishes without your approval
Every article, post and review reply lands in a queue for you to approve, edit, or reject before it goes anywhere. It is your name and your registration on the line, so you always have the final word.
Data & privacy
We handle personal data, yours and your enquirers’, in line with GDPR and Irish data-protection law. Enquiry and client data collected through your site is processed to deliver the service and is never sold. See our Privacy Policy for the detail.
Results disclaimer
Any figures, projections or examples on this site, including the Value Calculator and case studies, are illustrative and for guidance only. They are not a promise or guarantee of specific results. Outcomes vary by practice, market and effort.
Questions about compliance?
Raise them on your free call. We’d rather talk it through than leave you guessing.
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