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Webnua.
Content engineIncluded in every planFree audit
Platform/Content engine
Included in every Webnua plan

Answer the question before they ask you

Business owners google the question long before they google an accountant. Every month we publish the answers in your name — written properly, approved by you, and turned into the pages that bring those people to your door.

See my content planAll capabilities
Nothing published without your approval
yourpractice.ie/guides/vat-registration
Guides · VAT
Do I have to register for VAT? The thresholds, plainly
The €42,500 services threshold is measured on a rolling twelve months — not your financial year. That is where most owners get caught.
MCMichael Cassidy, ACAPublished under your name
↑Position 3“vat registration threshold ireland”
Why content decides who they call

Nobody searches for an accountant first. They search for the problem.

“Can I put my car through the company?” comes months before “accountant near me”. Whoever answered that question is who they think of when they finally decide to move.

Earlier
you reach them before they are shopping around on price
Doorways
every answer is another page that can rank and be found
Authority
Google favours sites that cover their subject properly
Warmer
someone who read your answer arrives half-sold already
How the engine runs

Four things stop content being a waste of a Sunday

Topics taken from what people actually search

Not whatever occurred to somebody on a Friday. We pull the real questions being typed in your county, sort them by how often and how commercially useful, and work down the list.

Written by someone who knows the subject

Irish thresholds, Irish deadlines, Irish forms. Written the way you would explain it across the desk — the number, what it means, and what to do about it. Not four hundred words that say nothing.

Nothing goes out until you approve it

It is your name on it and your professional body behind it. Every piece lands in your portal for approval. Most take two minutes to read. Request a change and it comes back the same day.

One answer, used in seven places

The article is the raw material. It becomes a Google Business post, a newsletter, a LinkedIn post, an FAQ block on the service page, and the link you send when a client asks that exact question.

Questions searched in your county
QuestionMonthly
vat registration threshold ireland1,300Live
can i put my car through the company880Live
sole trader vs limited company ireland2,400Drafting
preliminary tax first year590Queued
Generic filler
“In today's fast-paced business environment, VAT compliance is an important consideration for every growing enterprise…”
Written by someone who knows
“You must register once turnover passes €42,500 for services or €85,000 for goods — measured on any rolling twelve months, not your accounting year.”
Awaiting your approval
Do I have to register for VAT? The thresholds, plainly
1,180 words · 4 min read · for publication Tuesday
Approve & publishRequest a change
One article
Site guide
Google post
Newsletter
LinkedIn
Service-page FAQ
FAQ schema
“Here's the answer” — the link you send a client
Twelve months in

Content is the one thing that compounds

An ad stops the day you stop paying. An article published in March is still bringing people in two years later — and every new one adds to the last.

Visits from published answers
Month 1Month 12

The curve bends because nothing is taken down. Month twelve is earning from month one's work as well as its own.

Published in a year
24guides & answers52Google posts12client newsletters0Sundays of yours
Your total time
~20minutes a month

Reading two drafts and tapping approve. That is the whole ask.

Do more with every answer

Written once. Working in six places.

google.ie
Do I have to register for VAT? The thresholds…
What is the VAT threshold?▾
Is it a rolling twelve months?▾

Expandable answers in Google

FAQ schema turns your answers into drop-downs on the results page — more of the screen, before anyone clicks.

MMurphy & Co — March update
Three things worth knowing before the 31st, plus the VAT threshold question we keep getting asked.
Read the guide →

A newsletter that writes itself

Your client list hears from you monthly with something genuinely useful — the cheapest referrals you will ever generate.

Quick one — do I need to register for VAT yet?
Wrote this up last month — it covers your case exactly ↗

The answer you send twice a week

Stop typing the same reply. Send the link — and look like the practice that has already thought about it.

What's included

Every month, for the one fee

✓Two researched guides published in your name
✓Topics chosen from live search demand near you
✓Weekly Google Business Profile posts
✓A monthly client newsletter, written and sent
✓Service-page FAQ blocks kept up to date
✓FAQ schema so answers can expand in search
✓Internal links added so new pages inherit authority
✓Budget updates rewritten within the week
✓Older guides refreshed when the rules change
✓Which pieces earned traffic, in your Growth Report
Customers

What happens when you finally publish

MC

“I had been meaning to write a blog for nine years. Twenty-four pieces went up last year and I wrote none of them — but every word is something I would have said.”

Michael C., Principal · 4-partner practice, Midlands
Read the case study →
AD

“Someone rang having read the piece on sole trader versus limited. They had already decided to incorporate and just wanted us to do it. That call took four minutes.”

Aoife D., Sole practitioner · Leinster
Read the case study →
GR

“The newsletter is the surprise. Existing clients reply to it, and two of them have sent us business off the back of a paragraph.”

Gerard R., Managing Partner · Munster
Read the case study →

Curious about the content engine?

Take a look at our FAQs to learn more.

We use tools for research and first drafts, the same as most professionals now do. Every figure, threshold and deadline is checked against the source by a person, and nothing reaches you unedited. If a piece reads like it was generated, we have failed and we will rewrite it.

Nothing publishes without your approval, so nothing can go out that you have not read. Content is written as general guidance, never as advice on a specific case, and every guide carries a line telling readers to talk to you about their own situation.

It is the one thing we will chase you about, because unpublished content earns nothing. If approving genuinely does not fit your week, you can give us standing approval for the general guides and keep review only for anything that touches advice.

No. Topics come from search demand in your county, examples are drawn from the kind of client you actually act for, and the tone is set from how you write. Two Webnua practices in different counties end up with visibly different libraries.

This is the slowest part of the system and the one that lasts longest. Expect little in the first two months, movement by month four, and real compounding from month six. The map pack and your website do the heavy lifting in the meantime.

Better together

Content without the rest is a library nobody visits

Local SEO & Google

Depth on your subject is one of the things Google weighs when deciding who to show.

Learn more →

Client-getting website

Where the reader goes next — and whether that turns into an enquiry.

Learn more →

Lead capture & follow-up

The guide someone read becomes the follow-up that gets them onto a call.

Learn more →

See the questions your town is already asking

We will pull the real searches happening near you, show you who is currently answering them, and hand you the first twelve topics — whether or not you work with us.

Get my free Visibility Audit