webnua.
← All results
Verified case study · Chartered accountants
Verified client engagement

£184,000 new revenue from a £7,420 marketing investment.

Harper & Co Chartered Accountants, York

How Harper & Co grew from 41 monthly enquiries to 136 qualified enquiries, added £184,000 in new recurring revenue and became one of the fastest-growing accountancy firms in North Yorkshire.

12 months engaged137 new business clients91% average Google occupancy
£7,420
Marketing investment
£184,000
New annual revenue
24×
Return on investment
Harper & Co Chartered Accountants website homepage, built on the Webnua platform

The website Webnua built for Harper & Co Chartered Accountants

The outcome

12 months in, verified against Harper & Co's own analytics and Google Business Profile.

Organic traffic
+425%
Before2,180/mo
Now11,460/mo
Monthly visitors, up through local SEO and content.
Google rankings
~9.9×
Before14 top-3 keywords
Now138 top-3 keywords
Including "accountant York", "small business accountant York" and "tax returns York".
Qualified leads
+232%
Before41/mo
Now136/mo
Enquiry quality improved significantly through better qualification.
Google reviews
+638%
Before29
Now214
Average rating held at 4.9 stars throughout.
£184,000

new recurring revenue, every year, from here.

The £7,420 that produced it was spent once. The revenue keeps compounding.

Meet James

When James founded Harper & Co, he knew accounting wasn't the difficult part. Winning new clients consistently was.

For years, almost every new client came from referrals. Some months the firm was overwhelmed with enquiries. Other months the phones barely rang.

They had invested in websites before. Paid agencies. SEO retainers. Google Ads. Nothing created predictable growth.

“We'd built a brilliant accountancy practice, but we'd never built a reliable client acquisition system.”

What James had already tried

✓ Generic accounting website template
✓ £1,500/month SEO agency producing almost no rankings
✓ Google Ads averaging over £170 per lead
✓ Referral networking groups
✓ Facebook advertising with no clear offer

The issue wasn't the quality of the service. It was that nobody could find them.

What we built together

Instead of simply redesigning the website, we rebuilt Harper & Co's entire online presence.

✓ A bespoke Webnua website built specifically for accountants
✓ Dedicated pages for bookkeeping, payroll, VAT, tax planning and limited companies
✓ Local landing pages targeting surrounding towns
✓ Automated review requests
✓ Online appointment booking
✓ A performance dashboard
✓ Monthly SEO optimisation

Every month, new pages were published, rankings improved and conversion rates increased. The website became the firm's best salesperson.

The journey

Step 01
Discovery
Analysed competitors and local search demand.
Step 02
Positioning
Created a premium positioning strategy.
Step 03
Website
Designed a conversion-focused website.
Step 04
Local SEO
Optimised every service and location.
Step 05
Google Profile
Completely rebuilt the Google Business Profile.
Step 06
Content
Published authority content every month.
Step 07
Automation
Implemented enquiry capture and appointment booking.
Step 08
Growth
Continual optimisation based on real search data.

The numbers

After 12 months:

✓ £184,000 additional recurring annual revenue
✓ 137 new recurring business clients
✓ 11,460 monthly website visitors
✓ 136 qualified monthly enquiries
✓ 214 Google reviews
✓ 24× return on investment
✓ Cost per lead reduced by 68%
✓ Website conversion rate increased from 1.8% to 5.9%

“We stopped chasing clients. Clients started finding us. Every month feels more predictable than the last.”

James Harper
Managing Director, Harper & Co Accountants

Want results like Harper & Co Chartered Accountants?

Book a free 15-minute Visibility Call and we'll show you the plan we'd run for your practice, no pitch unless you ask.

Get my free Visibility Audit →